Advertising Policy

 

I. Introduction

This document defines the Antenna Measurement Techniques Association (AMTA) policies regarding advertising on the AMTA web site. Any questions regarding AMTA policies should be submitted to the AMTA Vice President at vicepresident@amta.org.

II. General

Advertising placed on the AMTA internet site must be ethical and professional. The AMTA reserves the right to reject advertising copy and materials. The AMTA reserves the right to remove any advertisement placed on its Internet site at any time.

Acceptance of the advertisement does not indicate an endorsement by the AMTA of the products or services promoted. Advertisements on the AMTA internet site may not use the AMTA logo, name, or imply involvement of the AMTA in the company or the product being promoted.

These advertising policies apply to the AMTA home page. The policies do not apply to the internet site of the current symposium host committee.

III. Pricing and Availability

1. The number of advertisements displayed on the AMTA home page will be limited to one at a time and will be periodically randomly rotated.

2. The AMTA webmaster will post the advertisement on the AMTA web site in a reasonably timely manner after the electronic file and website link have been received from the customer.

3. The cost of each ad placement is $1,500.00 per year or $750.00 per six month period.

4. Payment is due at the beginning of the advertisement period. The AMTA treasurer will send an invoice to the customer soon after receipt of order. The invoice will detail acceptable methods of payment and will provide instructions for submission of payment.

5. Advertising shall be purchased in units of 6 months.

6. Advertisers can pre-pay for multiple units. This payment is non-refundable, except as noted otherwise.

7. The advertiser will be automatically billed prior to the expiration of the period for which payment has been received. Termination of the advertisement at the expiration of the current period will be executed at the request of the advertiser.

8. The AMTA may terminate an advertisement if payment is not received by the due date specified on the invoice.

9. The AMTA may terminate an advertisement if the associated web address becomes invalid.

IV. Electronic Format of Advertisements on the AMTA Home Page

1. All paid advertisements on the AMTA home page, are prominently displayed on the right hand side of the AMTA home page.

2. Logos shall be submitted in the following format: 130 pixels wide x 120 pixels high.

3. Acceptable computer file formats include JPEGs, GIFs, and TIFs. Flash and moving (i.e. animated) GIFs will not be accepted.

4. Advertisements placed on the AMTA home page using special software to create animation, movement, video playback, or other motion causing advertising techniques are not acceptable. The AMTA does not accept advertisements that ‘pop-up’ on the screen or are activated by a ‘roll-over’ of the computer mouse.

5. A viewer, upon clicking an advertisement with a link to the customer’s internet site, will be transferred to that site. The advertiser may not program the link to ‘frame’ any AMTA web site page. The link may provide for an additional opening of the computer user’s internet browser program.

6. The advertising company must provide to the AMTA the internet web address (URL) for linking. AMTA may choose to reject an advertisement if the URL page is not acceptable.

7. The company wishing to advertise on the AMTA internet site is responsible for the production of the advertisement. The AMTA will post the advertisement and provide the requesting company the opportunity to approve the placement of the advertisement. If at any time the AMTA removes an advertisement from its Internet site, the AMTA shall refund a percentage of any payment made based on the percentage of days during the advertising cycle for which the advertisement is removed.

V. Disclaimers

The sponsor or advertiser agrees to indemnify and hold the AMTA, its Board of Directors, contractors, and agents harmless against any and all damages, claims, judgements, losses, costs, and expenses (including attorney's fees) that may be incurred, suffered, sustained or imposed on the AMTA, its Board of Directors, contractors, and agenst, by reason of sponsorship or advertisement.

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